Reasons To Develop A Web Presence
Your competitors have websites. Your customers and prospects have seen them. Have they seen yours?

What are you waiting for?

• The Main Reason - To Save Money!!

  • A website reduces postage costs since your brochure is already in your prospects hands.

  • A website reduces printing cost since it can replace your 4-Color brochure and miscellaneous order forms.

  • A website reduces phone charges because you don't have to FAX immediate information to prospects, or explain your product on expensive 800 lines since your information is on-line.

  • Efficiency — reach more people for less money.

• What is basic business information?

  • Think of a Yellow Pages ad. What are your business hours? What do you do? How can someone contact you? What methods of payment do you accept? Where are you located?

• To Sell Things

  • Before people decide to become customers, they want to know about you, what you do and what you can do for them. Which you can do easily and inexpensively on the WWW. Then you might be able to turn them into customers.

  • Share information non-invasively, to be in front of your customer without pressure.

  • Give people information on their terms.

  • Be progressive enough to impress people.

  • Let people come to you — versus you seeking them.

• To Answer Frequently Asked questions

  • Whoever answers the phones in your organization can tell you, their time is usually spent answering the same questions over and over again. These are the questions customers and potential customers want to know the answer to before they deal with you. Post them on a WWW page and you will have removed another barrier to doing business with you and freed up some time for that harried customer service person or yourself.

• To Create a 24 Hour Service

  • If you've ever remembered too late or too early to call the opposite coast, you know the hassle. We're not all on the same schedule. Business is worldwide but your office hours aren't. Trying to reach Asia or Europe is even more frustrating. But Web pages serve the client, customer and partners 24 hours a day, seven days a week. No overtime either. It can customize information to match needs and collect important information that will put you ahead of the competition, even before they get into the office.

• To Allow Feedback From Customers

  • You pass out the brochure, the catalog, the booklet. But it doesn't work. No sales, no calls, no leads. What went wrong? Wrong color, wrong price, wrong market? Keep testing, the marketing books say, and you'll eventually find out went wrong. That's great for the big boys with deep pockets, but who is paying the bills? You are and you don't have the time nor the money to wait for the answer. A web site is a great way to get instantaneous feedback from your customers, through customer surveys, contact forms, and e-mail addresses at no extra cost. Feedback forms can be built into Web pages and can get you the answer while its fresh in your customers mind, without the cost and lack of response of costly business reply mail.

• Customer Coupons at Zero Cost to You!

• Give your customers an extra incentive to visit your store or purchase from your web site, by providing them with "coupons" and information about sales directly on your Website. Customers can simply print the coupons from your site on their own paper, so you get a wide distribution without incurring any printing or postage costs.

• To make pictures, sound and film files available

• What if your widget is great, but people would really love it if they could see it in action?

• A picture is worth a thousand words, but you don't have the space for a thousand words? The WWW allows you to add sound, pictures and short movie files to your company's info if that will serve your potential customers. No brochure will do that.

• To Open International Markets

• You may not be able to make sense of the mail, phone and regulations in all your potential international markets, but with a Web page, you can open up a dialogue with international markets as easily as with the company across the street.

• To Reach The Specialized Market

• Sell fish tanks, art reproductions, flying lessons, widgets? You may think that the Internet is not a good place to be. Well, think again.
  With millions of users of the WWW, even the most narrowly defined interest group will be represented in large numbers. Since the Web has several very good search programs, your interest group will be able to find you, or your competitors.

• To Serve Your Local Market

• We've talked about the power to serve the world with a Web page. How about your neighborhood? If you are located in San Francisco Bay Area, the Raleigh NC area, Boston or New York, there is enough local customers with Web access to make it worth your while to consider Web marketing. A local Palo Alto, CA restaurant even takes lunch orders through the Internet! But no matter where you are, if the big client has Web access, you should be there too.

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